It can also run a rewards program and have visibility into those metrics.” “The merchant can see, for example, how much a particular customer overspent the Groupon coupon. They also liked the application’s visibility into customer purchases, he noted. “We saw an opportunity to provide a service to merchants to save a little money and have a better payment experience in general,” he said.ĭuring the pilot project, which was launched in February in San Francisco, merchants appreciated the flat rate pricing and simplicity of the system, according to Alston. Merchants are in need of this service, as most are using antiquated systems and paying higher transaction fees, Gene Alston, the vice president and general manager of Groupon Payments, told the E-Commerce Times. Groupon is providing merchants with an audio jack card-swiping device for free. Non-Groupon merchants pay 2.2 percent plus $0.15 per transaction.Īdditional features include a live transaction history via the Groupon Payments Center, daily sales reports, deposit-tracking, and analytics to measure revenue trends.

For American Express, the fee is 3 percent plus 15 cents per transaction. Swiped transactions for MasterCard, Visa and Discover are 1.8 percent plus15 US cents per transaction. In addition to lower transactions fees, Groupon also promises to pay its users overnight instead of waiting the standard two or three days for a credit card payment.

It is built into the latest version of the Groupon Merchants app for the iPhone and iPod touch. Groupon is positioning the service as easier and less expensive for small businesses to use than traditional payment systems.

however, it’s offered to Groupon merchants at cheaper rates. The service, which facilitates credit card transactions, is available to any small business in the U.S. Groupon is entering the mobile payments space with its own offering, Groupon Payments.

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